Numbers inform, stories stick. If you tell a presentation, a pitch or a change as a story, you give your audience something to hold on to: a starting point, a conflict, a solution and the people it is about.

For me, storytelling is not an add-on but a core rhetorical tool. I use stories in my own training because participants recognise faster what matters. And I write myself: my dark fantasy novel “Eisiger Zorn”, volume 1 of the series “Aygens Kriege”, was published in 2026 (in German). More at aygens-kriege.de.

Typical situations

  • Your presentation is correct, but it moves no one.
  • Complex content should become understandable and engaging.
  • The opening decides whether your audience stays with you.
  • A pitch has to convince within a few minutes.
  • As a leader you want to explain change, not just announce it.
  • Findings from research and expertise should reach a broad audience.

Topics

What we work on

  • A strong opening

    The first seconds decide: openings that spark curiosity and bring the audience on board.

  • Dramaturgy

    Starting point, conflict, turning point, solution: build presentations and speeches as a narrative arc.

  • Images & examples

    Make the abstract tangible with comparisons, examples and cases that stay in the mind.

  • Pitch & positioning

    Tell your own story, an idea or a project briefly, clearly and convincingly.

  • Storytelling in leadership

    Convey change, goals and values as a story that provides orientation.

  • Telling science

    Make research understandable without distorting it: for lay audiences, media and children.

Examples from practice

Seminars & formats I deliver

  • Workshop · Tübingen Children’s University

    Making lectures for children interactive

    Workshop for lecturers: how to open in a way that captures children immediately, and how to keep a lecture lively.

  • Training · 1–2 days · partnership

    Authentic Leader Pitch

    Together with Lilli Marlen Christ: the “Impact” module covers storytelling, presence and voice for your own appearance.

  • Jugend präsentiert · across Germany

    Presentation academies

    Presentation training and academies for students and teachers in the Jugend präsentiert programme (Wissenschaft im Dialog, Klaus Tschira Foundation).

  • Seminar · Mastering Online Presentations

    “Me as an expert”

    Appearing convincingly online as a specialist: showing competence while staying approachable.

Experience & background

I studied not only rhetoric but also international literatures. Alongside my studies I ran a publishing house and worked as an author and video producer. Today I combine the craft of storytelling with rhetoric: in training, in science communication and in my own books.

More about me

A participant’s view

“The workshop made me realise for the first time that the opening of a Children’s University lecture matters far more than in a regular lecture. […] a very great help.”

Prof. Dr. Uwe IlgHertie Institute for Clinical Brain Research, Tübingen

Next step

Let’s talk about your cause.

In a free initial call we clarify goals, audience and the right format.